Pay It Forward

4 Mar

Years ago I read an article in the Atlantic Magazine that offered some insight into political capital. The author, William Schneider, said “The rule about political capital is, when you’ve got it, spend it, because you can’t hold on to it.” The popular definition of political capital usually refers to the power that popularity or media coverage confers upon a politician or someone in power.

There is also human, social and intellectual capital. Human capital refers to the value that people, often employees, bring to an organization through their skills and knowledge. Social capital is thought of as the social interactions and relationships that glue us together. Intellectual capital, a term most often employed in business environments, includes human capital, structural capital or process infrastructure that allows us to support what we do, and relational capital, that which links an organization to suppliers and customers. 

Before you drift off, thinking this is another business meeting in a stuffy conference room where a talking head is discussing short and long term business goals, think about P3. We have assets and, though these assets are not cash, they are spendable. Our assets are human capital, social capital and most recently, intellectual capital. We have formed a board, assessed our financial situation, and have undertaken the often thankless task of developing processes to move forward. By spending a little of our capital, we have had assistance in creating logos and letterhead.

Our assets can give us a distinct competitive advantage if we are willing to spend them. We need to distinguish ourselves in the landscape of non-profits with good intentions but little or no business or marketing acumen. We have the people and we have the mission so in the next few weeks we are going to spend a little capital and ask that you do the same.

P3 will be hosting several events, one after work and another after a performance. Our capital expenditure will be volunteer time, expertise and sweat equity while yours needs to be cash. We need money to move this plan forward and while we would love to find a couple of big donors, for the time being we are going to be coming to you, our friends, co-workers and family. Invest in a better tomorrow. Whatever part of our mission resonates with you, get out your checkbook and spend a little on the future of Austin.

P3_Logo_FINAL-B&W1

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